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Sometimes the most disorienting seasons aren’t the ones where we feel disconnected from what matters. They’re the ones where we know  what matters and still can’t feel ourselves inside it. I wrote recently about losing my sense of purpose at the very moment I finished a PhD focused on helping others understand theirs. What I didn’t fully name at the time was this: the confusion didn’t come from not knowing my WHY. It came from trying to live it inside an identity and a role t

There are moments in life when the “right” decision doesn’t look right on paper. No amount of research, outside opinions, or logical reasoning seems to bring clarity. And yet, deep down, something feels steady. Even when it’s uncomfortable and even when it goes against what others expect. I’ve come to believe that this is how purpose often shows up; not with guarantees, but with a persistent inner knowing. A pull that asks us to trust what we feel before we can fully explain

As someone who has spent years studying the transformative power of purpose in human life, I’ve witnessed firsthand how uncovering your WHY can profoundly reshape both individual lives and organizational cultures. Purpose is not just a concept; it is the engine that drives motivation, resilience, and fulfillment. A WHY Discovery is a structured, insightful process designed to help individuals and teams identify that driving force; their underlying reason for being and doing.

"I'm not worthy of this." Standing in front of a 12-foot wall with the labels that she had been given her whole life at her feet waiting...